Every time we see a new wave start to form in the Ocean we think about the perfect wave. Voice 2 Page NetAudio Ads launched on February 1, 2008. The prior week there was all the buzz from the Wall Street Journal to just about every Blog Site that cares about Webmaster and Publisher online revenue.
So, what is this new best friend of the webmaster? Voice 2 Page or V2P is a natural evolution of what we have all been seeing from Yahoo and Google with their online publishers ad programs. However there is a catch.
With the current systems, like Google Adsense, you create page space for their instant on content ads. They come in all shapes and sizes and fit in nicely with your page setup. But, they do take up valuable space. In fact, if done properly, they take up your Most Valuable space which is where your visitors typically go to.
With the current ad programs from Yahoo and Google the visitor must read your ad's that they provide, most will be relevant to the content on the page (but not always) and then they must click on the ad. From there it's a darn mystery to the publishers and webmasters what really happens next. Yes, they provide you a page that shows how many Click Throoughs your pages have produced but there is no way that we have found that can audit what price points were paid at the time of the click and in some cases why clicks generate zero dollars.
That's why Pay Per Play from Voice 2 Page is so exciting. They offer the publisher and webmasters the potential for 100% payment on every visit. How you ask? Well they presell audio ads that do not require any physical space on your pages. A small snippet of HTML code at the bottom of your page (invisible to your visitors) and a 5 second audio ad will be played when they land. Their browswer must be setup to handle Java and then the visit will be tracked back to the webmaster/publishers back office account with V2P.
So, to recap, no CTR (Click Through Rate) required. No physical space on your web site needed for the ad to be displayed. Java enabled browswers from your visitors and you get 100% credit for every visit. The numbers are staggaring when you think of the potential.
On Feb 7th 2008 the company met all of it's goals in recruitment of publishers and webmasters alike. For now they are running through their audits (independant company)and will then publish those results to their Advertisers. Once that is completed the system will go full throttle with a very large capacity of ads on a daily basis!
The company may open up the registration for new webmasters and publishers in the future but for now it is temporarily closed to new sign ups. For those of you lucky enough to be a part of Voice 2 Page congratulations and best of luck.
